25 STORIES. 25 TRANSFORMATIONS. ONE MOVEMENT.
The first UNMASKED dared people to take off the mask.
To stand in their truth.
To be seen.
Now it’s time for you to do the same.
UNMASKED 2.0
UNMASKED changed everything.
It cracked something open - in me, in them, in everyone who witnessed it.
It wasn’t just photography.
It was truth - raw, unapologetic, human truth.
And now, we rise again.
UNMASKED 2.0 is where transformation takes centre stage.
It’s the moment visibility becomes identity, and identity becomes power.
This time, we’re going bigger. bolder. louder for 2026
40 PEOPLE.
40 STORIES.
40 TRANSFORMATIONS.
This isn’t just an exhibition.
It’s a reckoning. A celebration of courage, growth, and becoming everything you were always meant to be.
WHAT IS “UNMASKED 2.0”
It’s about standing in your truth fully, unapologetically.
It’s about capturing that moment when you finally see yourself clearly and think,
“Damn. That’s me. That’s who I’ve become.”
This isn’t about perfection.
It’s about power.
Each participant will:
Receive a mask to be creative with that reflects you and your journey.
Have a questionnaire so I can create your bespoke story that will sit with your mask.
Have a 20 minute editorial photoshoot with make-up on the day.
Receive 5 editorial digital portraits from the shoot.
A 16x12 or 16x16 inch hard -backed fine art colour print.
Join The UNMASKED Collective Heartbeat group - meet the original UNMASKERS.
Attend the UNMASKED 2.0 Exhibition Event - a night of connection, storytelling, and unfiltered celebration.
INVESTMENT - £397 - Doors close 30th MARCH 2026 (pay in three available on checkout until 30th March)
Photo Shoot Dates:
MAY 5/6/7 - 2026 near Milton Keynes - you need to be free on any of these dates.
Exhibition July 2026
WHO’S THIS FOR?
This is for any business owner - regardless of age, gender, race, or religion - who’s ready to be seen.
For the ones doing it all themselves, who’ve pushed through doubt, comparison, burnout, and still kept going.
It’s for those ready to drop the mask, to show not just the polished front, but the fierce, tender truth behind it.
You’ll need to be open to sharing your story publicly - through the exhibition and potential media features. If that feels a little terrifying but also a bit exciting? That’s your sign.
This isn’t about perfection.
It’s about presence.
It’s about power - your power - in its truest, most human form.
THE ENERGY
The first UNMASKED made people cry, connect, and change.
But this time…
we’re amplifying it.
More people.
More stories.
More impact.
This is about legacy.
About taking the power you reclaimed and using it to change everything.
ECHOES FROM THE ROOM
Because when truth is spoken, it doesn’t fade - it reverberates.
“Joanna, you’ve started a much-needed movement to help people globally claim their power back.”
- Carrie Eddy
“OMFG!!! WOW!! You absolutely nailed it. You inspired so many to own their true selves - even when it’s uncomfortable.”
- Attendee, UNMASKED 2025
“Thank you for helping me lift my mask and shine my light.”
- Nina
“So much love in the room. So much connection, respect, honouring and vulnerability.”
- Charlotte
“This experience has been way more than I ever thought it could. Thank you for helping me bring out the real me again.”
- Mel
“This has been an absolute blessing. Thank you for every moment, for always being your stunning, grounded self. Here’s to the UNMASKED movement and to rising together.”
- Rachael
“What was so lovely was watching your husband look at you with so much love and pride. That’s what it’s all about when said and done.”
- Fleur
THIS IS THE BECOMING
It’s not just a shoot.
It’s not just an exhibition.
It’s a movement for those who are done dimming their light.
For those who are ready to be seen as they are, and who they’re becoming.
40 spaces.
Limitless transformation.
Are you ready to take your place in the story?
Join UNMASKED: The Becoming
Photo Shoot Dates:
MAY 5/6/7 - 2026 near Milton Keynes - you need to be free on any of these dates.
Exhibition date July 2026
INVESTMENT - £397 - doors close 30th MARCH!! (pay in three available on checkout until 30th March)
The Impact
UNMASKED wasn’t just an exhibition.
It became a movement.
It redefined what it means to be visible.
And now, UNMASKED 2.0 will take that transformation to the next level.
Because when you step into your story, you don’t just inspire others you ignite something within yourself.
The online world is noisy. Everyone is “professional.” Everyone is “authentic.”
But very few people are actually VISIBLE
Not in a glossy, filtered way in a human, heart-led, unshakable way.
This exhibition positions you differently.
It gives you images that feel like editorial art, with the substance to back them up.
It gives you a platform one that opens doors to new audiences, features, and PR opportunities.
It gives you your story, told on your terms.
But more than that it gives you back to yourself.
FAQs – UNMASKED
“What if I don’t feel ‘interesting enough’ to be in an exhibition?”
Oh hello, imposter syndrome - didn’t see you there. Honestly, this comes up all the time. If you've got a business and a mask you've been hiding behind (and we all do), you’ve got something powerful to share.
“I hate having my photo taken. Will you help me?”
100%. You’re not expected to know what to do in front of the camera - that’s my job. I’ll guide you every step of the way so you feel comfortable, confident, and fully yourself. This is about real presence, not forced poses.
“Do I have to physically wear a mask?”
Yes - you will be sent a plain white mask of which you’ll have to decorate to reflect. Don’t worry there are the first UNMASKERS on hand to help you. It’s powerful, honest, and incredibly moving. And no, it’s not creepy - it’s art.
“What’s included in the hair & makeup?”
You’ll be treated to professional styling - this will be minimal make-up and hair if you wish and is optional.
“Are refreshments provided?”
Of course nobody does vulnerability well on an empty stomach. Light refreshments and drinks will be available during your slot to keep you fuelled and comfortable.
“How will the shoot days be organised?”
The full shoot will take place over 3 days with specific time slots allocated for each participant. You’ll receive your time in advance so you can plan around it. No long waits, no chaos just your moment to shine.
We’ll also have a Heartbeat Group and Zoom call with all participants before the shoot to meet each other, talk through the full itinerary, and answer any questions. You’ll feel totally prepped, calm, and ready to go when the day arrives.
“Is this a safe and inclusive space?”
Absolutely. This space is open to all genders, identities, backgrounds, and bodies. You will be welcomed, respected, and supported exactly as you are no exceptions. Vulnerability only works when we feel safe, and that’s something I take very seriously.
“Can I meet the other people involved?”
Yes! While the shoot itself you will be with me is one-one and you’ll see others turning up for their slots, the VIP exhibition event brings us all together in person. You'll meet the other brilliant humans involved, share stories, and connect in a space full of warmth and mutual respect. It’s also a great networking opportunity if you want to link up with like-minded business owners.
“Where will the exhibition be held?”
The venue is currently being confirmed, but will be just off the M40. Expect a beautifully curated space worthy of the powerful work we’re creating.
“What will I walk away with?”
5 professionally edited, high-quality images to use in your brand
A printed artwork featuring your mask image
Access to the exhibition event
Your story shared as part of a powerful exhibition
New connections and a deeper understanding of your own journey
A real sense of pride and visibility - the kind that stays with you
“Is there a payment plan?”
Yep! You can split the investment into 3 payments.
“Can I talk to you before booking?”
Definitely. This is a vulnerable, exciting thing to be part of and I’m happy to chat with you about it. Message me any time for a no-pressure conversation.