I’m Joanna, a creative director and portrait photographer. But really, I’m a storyteller - with a camera as my pen. I’ve spent years helping people step into themselves, and along the way, I learned something about my own story: the moments where we dare to be seen are the moments that change everything.

I’ve been in that space myself - standing at the edge of what felt safe, questioning whether the world would accept the real me. And that’s exactly why I created UNMASKED: to give people the courage, clarity, and space to reveal who they truly are, without apology.

What I Do / Who I Work With

I work with people on the cusp of their next chapter - entrepreneurs, creatives, and leaders who know they’re ready for more visibility, but whose current imagery no longer represents who they are.

I see who you are beneath the surface. I help you take off the mask, step into alignment, and show up fully - with confidence, clarity, and editorial-style images that tell your story authentically.

This isn’t about posing. It’s about reclaiming yourself. It’s about being visible in a way that finally fits who you are now.

My Values / Approach

Truth. Freedom. Empowerment.

• Truth: Real connection starts with honesty - when you stop hiding, you start being seen.

• Freedom: Let go of the labels, expectations, and boxes that no longer fit. Show up as yourself, fully.

• Empowerment: Reclaim who you are. Walk away from your shoot feeling confident, courageous, and unapologetically visible.

UNMASKED is for the people ready to step into their next chapter. If you’re ready to take the mask off, show up as yourself, and let the world see your true story, let’s talk.