BRAND PHOTOGRAPHY WITHOUT PRETENCE - YOUR BRAND UNMASKED

For bold entrepreneurs ready to stop hiding and start being seen. Editorial imagery rooted in truth, rebellion, and
self-worth.

“Wowww!! They’re BRILLIANT!!! Thank you thank you thank you!!!!!! - Nerissa Heald

UNMASKED is a Movement
This is the heart of everything.
Not just a shoot. Not a service. A rebellion.

Against bland branding.
Against curated perfection.
Against the lie that we have to perform who we are to be successful.

UNMASKED is a call to arms -
To ditch the performative personal brand
To show up in full, messy, magnificent truth
To reclaim visibility through truth, and power through presence

Because showing up online isn’t enough.
You have to show up as you really are.
And that’s when everything changes.

Meet the Women Behind the Movement

The UNMASKED Method

The UNMASKED Method isn’t a package. It’s a process of truth-telling through imagery.
A visual rite of passage designed to reclaim the parts you’ve hidden - and use them to build something bigger than a brand.

Reclaim

Uncover the story behind the mask. We dig deep to find the real message behind your mission.

Reflect

Style, mood, and location that reflect who you are, not just what you sell.

Reveal

The shoot: where it all comes together. Editorial imagery rooted in power, presence, and raw truth.

Rise

Use your images to elevate your brand, presence, and confidence. This is where visibility becomes inevitable.

A Note From Joanna

I created UNMASKED because I was tired of watching brilliant people shrink behind stock templates, bland branding imagery and empty taglines.
I saw how branding had become a mask - and how exhausting it is to wear one.
I stopped asking, “how do you want to look?”
And started asking: “Who are you really - and are you ready to be seen?”

are you ready to be seen?”

are you ready to be seen?”

Ways to Work Together

  • Clarity Call - 1:1 to find your story and create your next shoot

  • 1:1 UNMASKED Brand Photo Shoot Experience - the full visual journey

  • UNMASKED Photo Shoot & Exhibition Event - for solo Entrepreneurs (next one coming January 2026)

  • UNMASKED Membership - Coming in October 2025

Join the UNMASKED Movement

This is visibility on your terms.
Photography that liberates instead of edits.
And storytelling that doesn’t just sell - it heals, connects, and claims space.

FOLLOW ME ON INSTAGRAM

Unmasked. On the road again. On the 9th of August, I’ll be walking 13 miles for the Alzheimer’s Society - my third charity walk since 2010. The first one was a 26.2-mile marathon, completed a week before my mum died from this cruel disea
If I see one more branding photo with a laptop and a latte… ☕💻 I might actually scream. Because here’s the thing You are not a MacBook Pro and a cappuccino. You’re a whole human being with a story that could inspire people and
This isn’t about perfection or plain uninspiring photos. This is about Nerissa - a brilliant woman who decided she was done hiding. We met in a gritty corner of Digbeth, where crumbling brick and bold street art whispered stories of reinventi
This time last year I would never have thought that I would end up on the biggest shoot of my life….. Hired to photograph a campaign for @dbwiderfitshoes by Penny of @the.plattform who is their PR consultant and who brought everyone together.
She came to the shoot with sparkles in her bag and fire in her belly. Jacquie wasn’t just here to “get some nice photos” she came to be seen. And not in that polished, always-smiling, social-media-friendly way. She came to unmask.